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Sales
Management
Sales Managers
need the right tools to make fast and accurate decisions on
pricing strategy. Key sales issues and decisions include:
- What are the pricing opportunities for my brand?
- How can I ensure that I get my shelf and promotional price
right?
- How effective is Every-Day-Low-Pricing for my brands?
- What are the most appropriate price points for my brands?
- What proportion of volume is sold on special pricing?
- Of my promotional sales, what percentage is incremental?
- What are my baseline sales and what impact does seasonality
have on baseline sales?
Category Management
Category Managers need access to regular sales trend data.
Some issues include:
- What are the key category price points?
- What are the competitive prices?
- How does price affect sales volume?
- How effective are category pricing initiatives in terms
of building sales?
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Nielsen bietet Lösungen
Retail
Measurement
Get retail data on pricing and volume movements to help you build
a detailed picture of your category and understand the factors behind
volume, distribution and pricing. mehr dazu.
Analytic Consulting
Our sophisticated modelling techniques evaluate the impact of historical
pricing activity to help you develop optimal promotional strategies.
mehr dazu.
Consumer Research
Our wide range of
services aid pricing decisions through a better understanding of
price elasticity, the ability of a brand to command a premium, how
to respond to competitive pricing tactics and the potential impact
of cannibalisation. mehr dazu.
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